This Week in Ontario Edublogs

Stephen and I had a guest host this Wednesday on the voicEd Radio live This Week in Ontario Edublogs in Vicky Loras. Vicky is teaching and working on her PhD in Switzerland and I took a chance that our 8:45 start time would be later in her afternoon and she’d be free. As it turns out, she was and was a great addition to the show. Here’s what we chatted about.

How Should Leaders Spend Time In a Pandemic?

Anne-Marie Kee comes at this topic from a school leader and does a terrific job. But, leaders are everywhere and how they react to events of the pandemic are noticed by others.

Who can forget Justin Trudeau who was isolating and yet managed to come to the front steps and address the nation as we all were trying to figure out what was going on? In the beginning, Doug Ford did the same thing but as of late, he just hasn’t been visible. Right now, #WheresDougFord is trending on Twitter.

I suppose the easiest thing would be to hunker down at home and drop out of sight. In education, that would be horrible. Teachers and students look for guidance and leadership from their principal. To that end, Anne-Marie has made the decision to be very visible. Now, her school is residential and so there are other opportunities than virtual classrooms to do so.

In the post, Anne-Marie took me back to my time playing air guitar as she talks about keeping the popular air band tradition alive at her school.

As she notes, a leader’s job is to be the biggest cheerleader of the organization.

And it appears that she is.


It’s something that every teacher dreads. That moment when the student has not proven to your satisfaction that they’ve complete the course work and requirements sufficiently to received a passing grade.

I suspect it’s a great deal easier in the college / university setting where the class environment is different. In K-12 though – and more likely 9-12, as Amanda Potts point out, you make a call home to the parents in advance of the report card to let them know. As one of my vice-principals once noted, report cards are no placed for surprises.

She notes the best of practice for assessment techniques – running records, encouragement, accepting lates, extra support, nagging, prodding, etc. What do you do if none of this works? Well, you know.

Things are different in this environment for kids as well. You have to wonder and worry about the workload that these unique class arrangements have on the stress level of students. And, heck, teachers too.

Amanda tells a story about how it weighed so heavily on her. I think every educator would relate and hope that it never happens to them.

“To Take the Road or Not to Take the Road… That is the question!” – Robert Frost Meets William Shakespeare

From the TESL Ontario blog, this was an interesting post from Setareh Dabbagh.

Since I’ve never taught in an ESL classroom, I was a bit out of my element but fortunately guest host Vicky Loras wasn’t. It turns out that she was totally onside with Setareh when it comes to using poetry in the ESL classroom.

One of my wonders going into this was whether you needed to provide poetry from the original language translated to English for the student. For interest, I took the poem snippet provided in the blog post, translated it to Greek using Google Translate and then back to English.

“Two roads diverged in a wood, and I—
I took the one less traveled by,
And that has made all the difference.”


«Δύο δρόμοι απέκλιναν σε ένα ξύλο, και εγώ—
Πήρα αυτό που ταξίδεψε λιγότερο,
Και αυτό έχει κάνει τη διαφορά. “

which becomes

“Two roads deviated from one tree, and I—
I got the one that traveled the least,
And that has made a difference. “

There definitely is something lost in the translation and I expected that. I can see it though because poetry is a different beast than text. Yet, for the well rounded student, poetry would be equally as appropriate for the classroom. Choose wisely.

I really enjoyed the description of how to use poetry in the classroom including the observation of unity while reciting. Poetry is a different communication skill and perhaps that makes it even more important to include in a complete and rounded program for the ESL student.

Focusing On My April Word Made This Word Late

If you follow Aviva Dunsiger on Twitter, you might have been as amused as I was as she tried to guess which of her posts were going to use on the show. She didn’t think that it would be this one; I’m not sure which one that she thought would make it but I’m guessing it was her post about vaccinations.

But I like this one for a couple of reason.

First, she’s being true to herself in following Beth Lyons’ lead of a word for the month as opposed to a word for the year in these times.

Secondly, her choice of word is completely different from the sort of thing that I would associate her with. She’s always been so generous and giving. Now, a little self care.

Aviva’s work had impressed Vicky and she made sure that she said so on the show. It was only afterwards that Aviva tweeted the update that her plans had fallen through.

Curious? Head over to her blog and see what she had planned.

Enough About Me – #PaidSickDays

On a good week, a blog post from Diana Maliszewski might take you into gaming, libraries, media literacy, working with students, or educational issues but what happens when the post happens the day after March Winter April Break?

In this post, she shares her thoughts about the latest issues surrounding the Ontario populace – COVID and the Premier’s announcement about stay at home, enhanced police powers, science, and paid sick days.

This post will give you another insight into what makes Diana tick with her concern about social issues, including a wish for Paid Sick Days for those that don’t have them. And, throw in better leadership and an end to the pandemic.

She wishes on a star for the type of change she wants.

As it turns out, things may be changing on the Paid Sick Days front although perhaps not to the extent that people were hoping.

The Promise of Early Learning and Child Care in Canada

Writing in the Linkedin space, Stephen Hurley shares his thoughts about these programs as announced in the recent Federal Budget.

What had me particularly reflecting on this is the comparison between my life and those of today’s 4-6 year old.

My mom didn’t work outside the house. That allowed her to stay at home and be the full-time caregiver. While I wasn’t the perfect child, I don’t think I was the worst of the worst. But, I’ll admit that there were times when being with me 24/7 would wear on a person. These days, many of those issues wouldn’t even come to the attention of the parent unless it was bad enough to be reported by the school or day care. My early learning space would have been devoted to those things that my parents could afford and they would have been chosen for their entertainment value and not necessarily any academic choice. The rest would have been available for play in the side yard. When I went to school, it was to Kindergarten. It was a one year induction to education and I have no recollection of the sorts of things that you’ll see in today’s rooms.

After 50 years of talking about it and fighting for it, we’re finally going to get it done.—Hon. Chrystia Freeland

It’s taken us 50 years and the kindergarten classes of today really bear little resemblance to what I remember. Vibrant in colours, stimulation, freely chosen activities and exploration, the learner is truly in charge. We understand better how students learn and thrive.

If only I’d had that – quoting from “On the Waterfront”

I could have been somebody

But we’re not done yet and Stephen looks forward to what the future might brings and refers you to a Podcast to support your thinking.

About a name

I went to school with a Sheila. She was a year older than I was and was the daughter of the principal of our school. So, you had to be careful about what you said when she was around….

Sheila Stewart reflects on her name and that got me thinking that she may actually be only the second Sheila that I have met. To be honest, I hadn’t really thought of it as being a unique name but maybe it is. And, this Sheila claims to be OK with that.

And she asks a bunch of questions…

Readers, were you named after a song or a famous person? Your children? Do you have a good story about how you were named, or any good story about a name to share? How about a favourite song that is based on a name?

Me? My name was my father’s middle name. It’s kind of a tradition that we stepped away from with my son since my middle name is something that nobody would wish on anyone. My daughters were just great names.

I can’t complain about my name. A favourite comic comes from the Far Side.

There are far more available similar cartoons as the result of a simple search. Later this morning “Thanks Doug” may be trending on Twitter. Believe me, it’s not for me because there are other Dougs getting that attention.

Thanks for dropping by this post. I hope that you can take a moment and click through and read these posts in their entirety and drop off a comment or two.

Then, follow these folks on Twitter.

  • Anne-Marie Kee – @AMKeeLCS
  • Amanda Potts – @Ahpotts
  • Setared Dabbagh – @TESLOntario
  • Aviva Dunsiger – @avivaloca
  • Diana Maliszewski – @MzMollyTL
  • Stephen Hurley – @Stephen_Hurley
  • Sheila Stewart – @SheilaSpeaking

The Wednesday morning This Week in Ontario Edublogs podcast is available here.

This Week in Ontario Edublogs

That sigh that you just heard was from the collection of Ontario Educators on the last Friday before the Spring Break. Days like this are becoming milestones, it seems. It’s a chance to acknowledge some of the great writing going on from around the province.

Your Moment: Getting You Ready for Retirement (OTPP Retirement Planning Webinars)

For many educators, the next big milestone will be the end of the school year and the end of a career in education.

What comes next?

Getting ready for retirement is of importance to these people.

In this blog post, Peter Beens shares the times and dates for some retirement seminars from the Ontario Teacher’ Pension Plan. If you’re calling it a career, this is something that you should do for yourself as you plan your future.

“Next Steps” will take on an additional meaning!

This is the end/beginning #SOL21 31/31

Amanda Potts is part of the Slice of Life project and has been doing so for four years. The big event is to write once a day for the entire month of March. This is her culminating post.

I liked her philosophy about why she continued to write. I do think that bloggers are a special community. I’ve tried to build and support that community in the province here. It’s interesting when you think in terms of community; we can build it, we can interact with each other, but realistically most of us will never meet in real life.

Yet, we remain part of whatever this elusive group happens to be and that’s pretty important in my mind. I guess a tip of the cap needs to go to our all teachers who encouraged good writing skills in school. They equipped us with the ability to do this.

Amanda has a moment of inspiration in this post that I think we all need to stop and ponder for a little bit in the spring of the year. What happens when you pull back that underbrush and everything that has accumulated over the winter?

It’s a message that we all need right now.

Doing hard things 31/31 #SOL

Another Slice of Life post to be shared comes from Melanie White.

So nicely done, she gives us an insight as to why this March has been hard on her. I suspect that she speaks for so many educators. It has indeed been hard and nobody wants to switch to the news to see what sort of alternate reality has emerged on any particular day.

Melanie notes that she uses her blog and her writing to create her own alternate world at times. I really thought that that description was particularly powerful. I know that there is all kinds of frustration and worry among all. Could sitting down and writing in this new world be a coping mechanism that would be good for all?

It couldn’t hurt.

If nothing else, it would be a break in the teach/mark/teach/mark routine.

Slice of Life: Words

The third Slice of Life blog post comes from Lisa Corbett. She’s been doing this for, gasp, fourteen years. Wow.

Wow, just wow.

March has been a challenge for her as well — wishing to write and then discarding efforts lest she get too emotional about putting her thoughts to text.

Many times this month I would sit down intending to write one thing, the thing I’d been thinking about all day, only to discover I had so many other things that needed to come out.

It got me thinking about why so many people do blog. I suspect that, for most, it truly is a cathartic experience and a real release.

I know that, personally, I use it as a way to get something free and clear from my mind. There’s something special about knowing that it’s out there so I don’t have to struggle to remember; I’ll just go back and re-read it. I know that our minds are amazing things but they have to have their own limits too!

If you’ve ever been in a classroom, you can’t help but empathise with the emotional stories that Lisa shares. We all have them and we’ve all had to deal with them.

Changing school from solving problems to dealing with problems – A way forward (part 2)

I’ve been waiting for this post, a followup to “Part 1” from Dave Cormier.

In Part 1, he took us through his thoughts about the Chegg-ification of education. I think that we all know that the goal of education has to be more than the regurgitation of facts. Particularly in an information rich society where you can find 100 answers easily with a quick DuckDuckGo search.

So, if answers are so easy to find, then maybe we refine the question to find the “best” answer from among those 100?

In this post, Dave takes us much deeper than that. He gives us the example…

“How many watts of power does your apartment use” becomes “What is the best way to reduce the number of watts your apartment uses”.

So, go ahead and shift some gears here. I think it’s tough to argue with his logic. I think we’d all like to think that we’re teaching students to be individual thinkers and problem solvers.

All of this stems from the original premise of the “Purpose of Education” which Dave starting thinking/blogging about ten years ago.

I know that I’m stuck in my own mindset of what education and school should be like and look like. At every level of education that I’ve been in, there was a series of assessments followed by an evaluation from someone who presumably knows more about the subject area being studied than me. After all, that’s how education works. Imagine having to assess thirty different solutions to a problem. Do our sense of marks/grades have to go away and move to a fail/pass scenario?

Dave’s got my head spinning thinking about this and he promises a Part 3 to this where he takes on the notion of what a problem is and how do you present it effectively which my old mindset is interpreting “do I have to be taught how to solve a problem in order to solve another problem?”

I can’t wait for this Part 3.

Old Fellas New Music

Paul McGuire is back with a new partner and a new podcast. The partner is Bob Kennedy and the podcast is

I like the premise. I enjoy music from all sources and I enjoy listening to new music when I can find it. I can’t help but think about my youth and how our radios were permanently tuned to CKLW, The Big 8 where we didn’t have to find our own new music. Big Jim Edwards, Pat Holiday, Ted Richards, Charlie O’Brien, Tom Shannon, Dave Shafer, and more found it for us. Actually, they just took the top 40 and played it over and over for us. We knew every song and every lyric.

We live in a different world now. Yes, we could just turn on the Oldies station and relive the past. I’m hoping this podcast will introduce me to some great new music.

In the post, Paul points us to the Podcast and a Spotify playlist so that we can enjoy what he and Bob have been listening to. I had the playlist going in the background while typing and it was refreshing to have new music.

The Frailty of the Body

Joan Vinall-Cox shares a short mix of media in this post.

It’s a poem about the human body posted next to a shadowy image which I’m assuming is Joan.

I’m taken a bit by this poem and I fully understand that, for me, it’s about living in the times that we live in.

We’ve been able to heal broken bones, can fix skin problems, adjust eyesight, have a solution for the common cold, and yet the world comes to its knees with a new virus.

I’ll sign off with a wish for a restful next week for you. For some of you, the option of getting a vaccine becomes possible.

Then, follow these bloggers on Twitter.

  • Peter Beens – @pbeens
  • Amanda Potts – @Ahpotts
  • Melanie White – @WhiteRoomRadio
  • Lisa Corbett – @LisaCorbett0261
  • Dave Cormier – @davecormier
  • Paul McGuire – @mcguirp
  • Dr. Joan Vinall-Cox – @DrJoanVinallCox

Fighting the bad guys

Around here, we have two smartphones. I have had one for a long time now and we convinced my wife that she should have one and we get rid of the landline. Actually, it was a salesperson at The Source that had the final shove when he said that she could have the same number as the land line.

The fam and I tried to get her to get a completely different number but that was a non-starter since she really wanted people that only knew of us by the old phone number to remain connected. So, we dropped the issue.

It’s been about a year now since we made the move and I’m really a slow learner. After we take the dog for a stroll, my first impulse upon entering the house is to check the answering machine. Will I ever get over this? I’m Exhibit A for “old habits die hard”.

When we had a land line, caller ID wasn’t an option here even though we could conceivably display the information on the handsets.

As anyone with a smartphone knows, these days it isn’t uncommon to get unsolicited phone calls all the time. In a previous life, they still came but they mostly seemed somewhat legitimate – carpet cleaning, duct work cleaning, etc. Sadly, these days, my wife with the transported line gets a lot of calls and I’m guessing it’s because a lot of these people have bought into a service that lets them know that it’s a real number.

For the most part, I escape this except that I had three in a row yesterday from numbers that I didn’t know. I don’t have my phone set to ring; it just vibrates my watch instead. I could answer the phone but that lets the caller know that it’s a live number. I could immediately discard the call but that indicates that there’s a human on the other end. So, I typically just put up with the vibrations until they stop and usually that’s it.

Yesterday was a bit different. The third call actually left a voice message that I just had to listen to. After all, it could be a legitimate person calling from a number that I didn’t recognize. That wasn’t the case. This time, it was from a computer generated voice that let me know that the police had a warrant for my arrest and if I wanted to avoid the arrest, I needed to press 1 now.

Well, duh, that would be a confirmation that they’ve reached a real person although the fact that the number had voicemail should have been enough. And, secondly, if the police wanted to come for a chat, they’d be welcome. With COVID, we don’t get visitors anymore. I’d be happy to make them a coffee. Thirdly, I’m sure that I pay enough taxes that a real person could have made the phone call if legitimate. Fourthly, I wouldn’t think the police would want to give someone with a warrant advanced notice.

Normally, unsolicited numbers pop up with “POTENTIAL FRAUD” on the screen. These three didn’t for some reason. I’m guessing that the reason is that the number they claim their calling from was a local number on the same exchange as my phone. But, as we all know, any number can be spoofed. (Love the lead story at this site – go get ’em)

It’s but another reminder that sometimes it’s a not-so-nice world out there. I appreciate the fact that many of these unwanted phone calls are flagged before I even see them. When they do come through, I used the blocking feature to block and report them but I suspect that it’s meaningless as they’ll just spoof a different number.

I think we all have experienced the onslaught of unwanted content in other forms as well. But just how big a problem is it? Check out this article on security from Google.

In total, we blocked over 99 million Covid-related ads from serving throughout the year, including those for miracle cures, N95 masks due to supply shortages, and most recently, fake vaccine doses. We continue to be nimble, tracking bad actors’ behavior and learning from it. In doing so, we’re able to better prepare for future scams and claims that may arise. 

Our Annual Ads Safety Report –

99 million!

Wow. Being connected in whatever way that I am, I know that there are all kinds of things out there – good and bad. But that number just blows my mind.

Obviously Google, being in the advertising business, has a huge interest in making sure that the advertisements that it lets through are legitimate and worthy. It’s pretty comforting to read this report describing what they’re doing.

These numbers are just a confirmation that having eyes wide open and a sense of what’s good and what’s not so good fully in place whenever you choose to be connected is a good skill. Unfortunately, it’s a skill that needs to evolve as the bad guys come up with new ways to beat the system.

Be careful out there.

This Week in Ontario Edublogs

I thought that we were about ready for Spring but I guess it was a faux Spring. Nonetheless, don’t forget to adjust your clocks this weekend. Is this the last time we do it?

Time in the Pandemic: It was a week ago, or maybe three months ago…

On the This Week in Ontario Edublogs show, Stephen Hurley and I had a lot of fun with this post from Debbie Donsky. It took us to Yogi Berra and his classic “It’s deja vu all over again”.

Debbie takes a number of looks at the concept of time as it affects her and probably affects us all. How many times have we truly have to stop and think about just what day of the week it actually is? Her analysis gives a thoughtful comparison between circular and linear time. That really made me stop and do some reflection; after all education most certainly is linear from September to June but apply that to a circular reality. Maybe it goes a long way to describing the frustration that so many feel these days.

The star of this excellent post is an embedded sketchnote she composed while doing a book study with Colinda Clyne. Don’t skim it; enjoy what Debbie captures and think about it just a bit. You’ll be glad you did.

But, time … this post brought back a memory of this awesome Jim Croce song.

Living in an Information Rich World

In Tim King’s recent post, I can come down firmly on both sides of the fence of the issue he discusses. The connected me agrees totally with his assertion that we have information available to us any time, any where these days. Why should a student have to interrupt a lesson to ask a question that’s easily Googled or Ducked on her personal device?

On the other hand, Tim as teacher, is the authority in the classroom. Why should a student have to immediately delve through all the misinformation and advertising and distractions that going online looking for answers entails? After all, Tim knows the answer. The student’s reality may also be one where other teachers have followed the great “ban” of cell phones in the classroom and so searching personally isn’t an option.

For me, the message in this post goes beyond Tim’s frustration in this particular instance. It’s a reminder that we haven’t got our act together consistently throughout Ontario classrooms. If it was my classroom, I would side with Tim’s philosophy and use the opportunity to reinforce the notion that we want kids to be self-directed learners.

An Overview of the”new”OSSLT Online Testing Format (2021)

The first run of the online OSSLT went over so well, let’s double down again this year. What could go wrong?

If you need a flashback, Kyleen Gray takes you back.

If you’ve successfully wiped EQAO’s last disastrous attempt at an online administration of the OSSLT from your memory, let me jog it by taking a look at my blog from 2016: Online OSSLT: Titanic Disaster.

There are three areas in this thought provoking post:

  • What’s new? (with a dozen points…)
  • How to prepare students
  • What’s next?

I think that the Titanic comparison is unfair. The folks on the Titanic didn’t have prior knowledge of what could happen.

Thinking about the power in our classrooms or more importantly time to rethink the power in our classroom

I remember now why I try to have short titles for my blog posts! Jonathan So’s rather longish title kept me thinking about what he might talk about before I even got to the heart of his discussion.

It’s something as simple as “cameras on” in the online classroom to bring forth the notion of control and compliance in the classroom for Jonathan. I thought it was rather insightful; I’m not a fan of long term camera use since I tend to do other things beside looking at the green light. I’ll get up and stretch – my watch will let me know if I’m sitting for over an hour – I like to look around and stretch my eyes rather than stare forward – and undoubtedly more than what needs to be discussed here.

Jonathan brings in elements of Matthew Morris’ TEDx talk where he addresses his philosophy and 1-1 discussion with students in a kinder, gentler format.

I felt that he did a really comprehensive job analysing more than just cameras but an entire reliance on compliance for a school system to survive. There’s lots more to think about than the little green light!

Space for. Space from.

Beth Lyons follows up on her February monthly word “permission” with one for March “Space”.

In my mind, they flow so nicely together.

We’re all living in incredibly strange times and so the notion of giving oneself permission to have more space makes so much sense.

We know that things are different in 2021 so it just isn’t logical to try and fit life as usual into the real world that we’re all living in right now. Is it fair to try and squeeze all the current initiatives that teachers are involved with (and Beth names a few) into today’s real world. Or, is it time to refocus on what’s really important.

Here’s to you, Beth, a young Alan Jackson and the real world.

Chords 9/31 #SOL2021

If you’re a follower of Melania White’s blog, you’ll know that she’s on fire as of late. There’s all kinds of incredible inspiration there to get you thinking but Rush’s 2112 had me open a new tab to listen while I went back to the top and re-read her post

Music seems to have been always a big divisor between parents and children. I think I lucked out; my parents didn’t play music. That was the domain for me in my room.

But, for my own kids, only one of them appreciate good music to this day. At least by my standards. There are still things that confuse me – how can you like Tom Morello and hate Bruce Springsteen? My favourite line when they were younger was “I paid a dime and got a Nickleback”. We resolved this ongoing conflict one Christmas with headphones as gifts. I still prefer to listen to music this way with my own and also in a really dark room.

And Melanie’s description of partying in high school makes me wonder if I met her in a previous life…

Open a door, open up to the world

This was a real bonus for me. I opened my browser to find that Joel McLean had published this new post this morning.

The post is well sectioned with inspiration.

  • Prendre une CHANCE
  • Chercher l’AMÉLIORATION
  • Faire avec PASSION
  • Travailler avec ARDEUR
  • Voir le BIEN
  • Avoir un impact EXPONENTIEL

All of the sections contains very inspirational pieces of advice. So, don’t skip any of them.

But, I really hung my hat on the advice he received from his parents. It deals with accomplishment and commitment. It’s tough in the best of times but how about these days? It would be easy to roll over and just give up. But, a stronger person would persevere. I know that this blog readers are in the latter.

Please take some time to enjoy all these posts and then follow these bloggers on Twitter.

  • Debbie Donsky – @DebbieDonsky
  • Tim King – @tk1ng
  • Kyleen Gray – @TCHevolution
  • Jonathan So – @MrSoClassroom
  • Beth Lyons – @MrsLyonsLibrary
  • Melanie White – @WhiteRoomRadio
  • Joel Mclean – @jprofnb


The Wednesday morning podcast on voicEd Radio is available here:

Media Literacy Tuesday

I suppose this will ultimately be labelled as a Post from the Past. In the past, it would have been posted on the Monday after the Super Bowl. But,with schools re-opening yesterday, I figured it would be better posted today. I suspect people had better things to do yesterday.

This was always a big concept for a colleague of mine and I supported her with doing the research and this post. It always seemed a little out of place because with a 6:30pm start to the Super Bowl, a lot of kids would be in bed by the time all the commercials had aired. But, I guess they’ll see them eventually.

If you’re concerned about Media Literacy, waiting until the Super Bowl is probably too late. It’s something that should have been done all along. Have you checked out the resources from the Association for Media Literacy?

This year was a bit different. With the new NAFTA, Canadian television stations were allowed to override the American commercials. Around here, the local CTV station did not broadcast the game so we watched it on the Detroit CBS affiliate so we did get the American commercials.

Anyway, here’s the original post, fact checked and updated to make sure the links are current and relevant.

Could there be a bigger opportunity than the Monday Tuesday after the Super Bowl to talk about advertising and Media Literacy?

Who could forget this classic advertisement from 1984?

From yesterday, the commercial that I best remember would have been the Jason Alexander, err, Tide commercial.

Maybe the most interesting one and I’ll admit to missing it was the Reddit ad. They could only afford 5 seconds.

CBS has a page devoted to the commercials that it will show during its broadcast – – this should be your best source for the original content, right from the broadcaster. The link is there but I can’t get to it since it’s blocked in Canada. There’s a lesson there in itself.

If you’re still in need to seeing them all, check out this link.

Amazingly, there was a time when a media literacy lesson couldn’t be taught the day after Super Bowl.  You might have to record the commercials at home or wait for you media department to edit and distribute the commercials.  Increasingly in schools, YouTube and other media sources are unblocked, the actual advertiser is making the commercials immediately available.  And well they should to get the bang for their buck.  Today’s going price is $5M for 30 seconds. Update in 2021, they were $5.6M according to this article.

But, how do you actually plan for the lesson?

Frank Baker shares an excellent lesson plan just for times like this.

Deconstructing a TV Commercial: Media Literacy” is a terrific lesson for investigating any commercial.  He has a page devoted specifically to the Super Bowl here.

With these resources and, certainly, the tools that we have available in the classroom, this is one of those teaching moments not to be missed.