Does a name matter?

To some yes; to others no; to some, it’s everything; to computers …

I recall a conversation with a friend who was in sales for a living and he indicated that you can mess up a lot of things with people but if you remember their name, you can be forgiven. I found it to be pretty good advice and I keep notes about people I interact with and review it if I know that I’m liable to run in to them again. Wow, he remembered my name!

Of course, if I interact with them enough, their name comes forward in my memory and I don’t have to rely on my crutch.

Recently, a lot of people are changing their names on social media for political or just for fun purposes. A guy who does it regularly for fun is Terry Greene. He’s currently running with the alias Scary Greene to mark the month, I guess.

I note the name changes in particular when I’m doing #FollowFridays and pause to wonder “who is this?”.

From a computer perspective, even I have changed my name. It’s not nearly as creative as Terry’s work but the change in font could be confusing to some.

That 14 point Arial or whatever Twitter uses as a default is just a bit boring so, equally as bored, I sat down and changed it one day. Regular readers will know that that turned into a blog post because, well, that’s what I do.

This morning, I read about a couple of big changes for our future. File these under “Things formerly known as …”

Introducing Google Workspace to help you get more done

So, Workspace will replace what we currently know as G Suite.

Microsoft Bing: the search engine that gives back

I remember Bing before when it was “because it’s not Google”.

So, with all these examples, changes have been made for branding purposes. (or fun and boredom in Terry and my cases). All of them still work because the actual name doesn’t mean much to your computer. It’s the actual address that really counts for your browser.

So, Terry can rename himself all that he wants but to my browser, he will always be known as If he ever changes that, I’ll be in real trouble. He’ll be missing in digital action.

What happens when the actual address changes? It happened around here.

My old employer used to have a home domain at but changed it. They’re now Go to the former address and you’ll find that it’s for sale. So, if you want to become a school district, go for it. Go to the latter and you’ll find where they’re currently conducting business. Around the same time, the local Catholic District School Board registered Instead of being home, it actually redirects to the real home at Either address gets you to the same spot. No dead links here.

It’s all so fascinating and makes for a great discussion about internet addressing with students. Unlike real life where your name is so important, the internet doesn’t really care. It’s where the actual address takes you that truly matters. I find that my searches are more successful when I have an inkling of the actual URL instead of searching for the name.

There can be so many Doug Petersons (and there are). Here are a few.

But there will always only ever be one


OTR Links 10/07/2020

Posted from Diigo. The rest of my favorite links are here.