Do you know where you’re going?

No, this isn’t the topic of a homeroom session!

Online, we live in a world where efficiency rules.  Whether it’s squeezing data through your current plan or making it easier to get to a particular website, shorter is deemed to be better.

Can you remember the days of giving out a URL as h – t – t – p – slash – slash and then having to answer “Is that a slash or a backslash?”

We’ve got past this but there’s still the length of those URLs and one slip up can send you to the wrong place or generate a 404 error.  For example, my homepage is located at:  That’s a lot of typing but fortunately, there are link shorteners that help the cause.  So, I might use to generate this URL – which will take you to the same place with a lot fewer keystrokes.

For the most part, though, we don’t type those URLs anymore.  We just click on a link and land where it takes us.

Here’s the deal.  Hopefully, you see me as a pretty honest guy and you trust me when I send you a link that’s been shortened.  But, what if I wasn’t an honest person?  I could send you anywhere.

“Being careful” is always good advice but maybe you should go beyond that.  If you’re using the Chrome browser, take a look at

This extension steps into the middle when you click a shortened link like,, or the many, many others that exist.  Instead of visiting the site directly, you have one last chance to bail out.

Screenshot 2017-09-25 at 09.37.20

The only thing that could be better is the advice – I’d suggest “This site looks awesome”!

If this whole link shortening bit has you concerned, this might be your answer.

OTR Links 09/26/2017

Posted from Diigo. The rest of my favorite links are here.