For educators that address media literacy in the classroom, Super Bowl advertisements are the Super Bowl of resources.
But the Oscars Awards on Sunday night opened a whole new realm of possibilities.
Sure, everyone was talking about the misannouncement at the end of the show or the routines that Jimmy Kimmel’s had throughout the show. Or the political message from Asghar Farhadi who did not attend the awards.
If you didn’t have snacks falling from the ceiling of the room that you were in, you might have left the room to grab your own. In that case, you may have missed some of the commercials that were played. They were full of opportunities for analysis on content and message just like you would expect from the traditional Super Bowl advertisements.
Thanks to YouTube, we have them easily available for use and analysis.
Carry: Cadillac 2017 Oscars Commercial
Audible Oscars Commercial: Zachary Quinto – “1984”
What If Millie Dresselhaus, Female Scientist, Was Treated Like A Celebrity – GE
For A World of Understanding | World of Hyatt
TV Commercial | The Truth Is Hard | The New York Times
A huge collection of YouTube videos showing many segments from the show are available here.
doug --- off the record 
Every on of those got me. My spouse jokes that I am an advertisers dream because I pay attention, and get drawn into advertisements. These are terrific media lit provocations, Doug, and would require my students to think about inference ….. the 1984 ad works particularly well that way. Interesting times, truly.
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Argh. Typo.
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When I saw the commercials I thought “these are better than the Superbowl ads”. Loved the Millie Dresserhaus ad! Makes me wish I still had a classroom to use these with.
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