Media Literacy Monday

Could there be a bigger opportunity than the Monday after the Super Bowl to talk about advertising and Media Literacy?

Who could forget this classic advertisement from 1984?

Could there be a better message than this one?

It’s a nice reminder that commercials can also do a public service.

CBS has a page devoted to the commercials that it will show during its broadcast – http://www.cbs.com/superbowl/commercials/video/ – this should be your best source for the original content, right from the broadcaster.

Amazingly, there was a time when a media literacy lesson couldn’t be taught the day after Super Bowl.  You might have to record the commercials at home or wait for you media department to edit and distribute the commercials.  Increasingly YouTube and other media sources are unblocked, the actual advertiser is making the commercials immediately available.  And well they should to get the bang for their buck.  Today’s going price is $5M for 30 seconds.

But, how do you actually plan for the lesson?

Frank Baker shares an excellent lesson plan just for times like this.

Deconstructing a TV Commercial: Media Literacy” is a terrific lesson for investigating any commercial.  He has a page devoted specifically to the Super Bowl here.

With these resources and, certainly, the tools that we have available in the classroom, this is one of those teaching moments not to be missed.

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