Life of a Link

This is a very interesting bit of insight about sharing links on Twitter and Facebook.  I’ve always tried to have my blog post up and available at 5am ET whenever I can.  The results from this Bit.ly study make me wonder now.  They’ve made the following interesting observation.

So we looked at the half life of 1,000 popular bitly links and the results were surprisingly similar. The mean half life of a link on twitter is 2.8 hours, on facebook it’s 3.2 hours and via ‘direct’ sources (like email or IM clients) it’s 3.4 hours. So you can expect, on average, an extra 24 minutes of attention if you post on facebook than if you post on twitter.

That would seem to indicate that any link I post at 5am is toast by 7:45am-ish.  Is that a bad thing – i.e. people miss reading the link or a good thing – he publishes it then so I don’t have to be interrupted by it.

It also makes sense that some sources repost their links multiple times a day – thinking Alltop here – so that they reach different audiences.  It makes sense in a global reading audience that people are reading at all hours of the day or night your time, but a ritual on their time.

The logic goes away for people who use RSS but for the spur of the moment readers, it probably is a big deal.  Something to think about.

Read the entire summary of the research here.

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