Who can you trust?

We’re living in a world that is headed to the clouds.  There is no doubt of that.  Just head to a bookmarking service like Delicious and so a search for Web 2.0 and see what turns up.  These are only the bookmarks with that particular tag.  Try Web2.0 or Web 2.0 or Read/Write Web or Interactive Web to find even more.  And, these are only the applications that have been identified.  We see new ones every day.

To stay on top of all of it is just impossible so you do the best that you can do and hope that you’ve got what you have for your fill!  I am so thankful for my friends on Twitter and Facebook to keep me up to date on their finds and I try to reciprocate myself.

When you find a good resource, it can truly change the way that you do business.  You also have to be cognizant that these things are subject to their ability and each service talks about their terms and reliability when you sign up.  In particular, they all have a warning that their service may not always be there 24/7.  We typically ignore that and just get to it.  Some folks don’t even bother reading the terms and conditions at all.

So, we sign up for a service and life is good.  Until *it* happens.

Now, *it* generally proportional to the size of the company.  Many startups work on little budgets but the bigger ones have a pretty substantial backing and you should be able to rely on them.

Image via Wikipedia

For example, does it get much better than Google?  Here we have a huge company that provides excellent services on a global scale.  How could you go wrong?

Well, *it* happens to the best of them and it happened yesterday.  There were slowdowns in the services that Google provides.  The first indication that something was amiss came through on Twitter.  The unfortunate tag included RIP.  You’d think that it was the end of the world.

For some, it was.

When all of your eggs are placed in a particular basket and that basket springs a leak, you’ve got a problem.  When it happens to Google, you have a big problem.

Now, we’re talking about a service that we all agree to certain things when we sign up for our Google accounts.  But, more and more, the functionality and reliability draws users and companies to the service.  The free service is powered by advertising so you are reminded that you get what you pay for.  To its credit, Google did restore its services and apologized with an explanation.

But, we’re all interested in getting in the cloud and using the excellent services that are available.  To what extent should we be doing this?  How close to mission critical content belongs there?  Who will we trust with our information – not only to keep it secure but to have it reliably there when we need it? What should our expectations be for continuity of service?

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