This story from the New York Times was trending in and out all weekend. I finally gave in and checked it out.
It isn’t a cute story and it serves to drive home the fact that we all need to be concerned in a day and age when anything electronic gets posted, indexed by a search engine, and then goes off the viral scale because of content.
In this case, a video of a couple of Domino’s employees was posted to YouTube. According to this report, the video of a couple employees showed them violating the health code in food preparation. The impact is huge.
A company that has spent years and millions of dollars developing and protecting their brand is now competing with stories about what these employees have posted on YouTube. It’s reportedly a prank but anyone who dines out or orders food in undoubtedly has wondered about what happens in the kitchen when the cook is out of sight.
While the original video may be removed from YouTube distribution, we all know that it won’t be gone for good. It will have been stored many times on computers all over the planet. Domino’s Pizza will be fighting the public relations fight and the individuals involved will have this available to any potential employer who elects to “Google” them for background in a job interview.
It’s been mentioned before and certainly worth repeating at every opportunity. These “fun” little activities, pictures, and movies are here to stay in an electronic world. Even this little blog entry contains a link to the story which may give it more internet sugar. In the interest of equality, don’t forget to check out the real homepage for Domino’s Pizza. They make a fine product.
Since Domino’s is a Michigan based company, it comes as no surprise that the Detroit Free Press is all over the story. Included in the article are tips about how to use social media with incident like this.
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