If there ever is question that things are changing, just hang around and read about things online. Think you know about copyright and distribution of music? For some, it was a major change from vinyl records to audio tape to eight track tape. Then, a major shift comes when the music becomes digital.
Now, it’s a common place activity to purchase music online and only have some digital filesize letting you know that 3.8MB of your portable music player holds your latest addition to your musical collection.
Until this point, everything was predicated on the concept that you have to exchange money for the music. Of course, we’ve all heard of music sharing through various online services. In this case, the music is traded by connected users and stored on their devices. This is a practice not appreciated by those in the industry either as artists or retailers for obvious reasons.
But, there are emerging alternatives. Consider Nine Inch Nails. Their latest offerings are available online for free. Go ahead and download it from http://theslip.nin.com. If you think you can do a better or different job, you can download the source and remix the music yourself. That’s available here. http://remix.nin.com/
This is definitely a new kind of strategic business plan and it does challenge conventional thinking about copyright and distribution schemes. More and more, you need to be able to work the social networks in your plan for success. There is a cutting edge audience that is there ready to embrace it.
Not all news surrounding events like these are pleasant. Over the weekend, the Rocky Mountain News, a Denver newspaper, closed up its operations. Ironically, the announcement was made by its CEO on Twitter.
It’s a sad day, to be sure, in Denver. However, there are lessons here for all of us. You’re not going to be able to avoid these changes.
If you’re not, please take the time to follow the links and fully digest the implications and make the connections to the possibilities.
You can read the rest of the March 2009 GEC Computers in the Classroom newsletter at: http://www.gecdsb.on.ca/d&g/Mar09/
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