As we’re aware, there is an election brewing south of the border. You can’t help hearing about it and the messages are everywhere. One of the plums that candidates hope for is the endorsement of major newspapers. This carries significance and undoubtedly sets the direction for much of the editorial content. In major cities, the newspaper readers always have the option of switching from one newspaper to another if they don’t agree with the message.
Now, in terms of internet searching, I think that we all have come accustomed to thinking that when we do a search, the results that we get are the best and most relevant given the search terms that we enter. I never thought that it might end up being political.
Until I read this report: http://www.gopconvention2008.com/news/Read.aspx?ID=511
The Republican Party has named Google as its official innovation provider. Now, I don’t know enough about American politics to take a stand, Republican or Democrat, but this will be far reaching. In the article, it’s noted that “As Official Innovation Provider, Google Inc. will enhance the GOP’s online presence with new applications, search tools, and interactive video. In addition, Google will help generate buzz and excitement in advance of the convention through its proven online marketing techniques.”
Just how will Google generate this buzz? From a marketing perspective, here’s a company that has become part of our language. Instead of “I’ll search for it”, how many times have your head “I’ll Google It”. Or, “have you ever Googled yourself?” This has become part of society and reaches into all kinds of places. From a Republican point of view, this is a huge move. How will the Democrats respond?
It’s noted in the article that there will be a video presence as well with YouTube specifically named. Is there a service that’s more publically blocked? What an opportunity to teach politics in the classroom but will be lost.
Look for an elevated presence of all things Google as the Republican National Convention approaches. Let’s hope that the politics of searching results in enhancing Google tools for those of us who can’t vote.
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