At the Indy Car website, they have an interesting promotion and there’s no promotion like a sports promotion.
They have made a number of blank templates of cars available and encourage visitors to the site to download and “Design your own Indy Car”. (or helmet or bus or uniform or …) It seems to me this would be a great Photoshop Elements activity with huge media literacy and art implications.
Professional racing will take any sponsors and so you have the change to make your own. Check out the one at this link: http://www.indycar.com/community/designit/cars/1181161487-24jg.jpg A really good reason to explain layers, fonts, manufacturer logos, etc.