Hootsuite posted this to their blog and made it available on December 29.
I suppose that it could, or should, be posted/reposted during any holiday period as a way to remind folks that there is a great deal of power available in the tools that you use. In this case, Alyssa Kritsch is pointing to some of the strengths of their product which has become the social media browser of choice for me.
As I read her article, I realized that I was using the features that she talks about on a daily basis – not just when I’m on holidays. Also, in the reading, I detect that perhaps her intended audience was for business but it all rang true for me and I’ll bet it does for you. After all, we’re all selling something – ideas, concepts, promotions, friendships, learning opportunities, …
I recall a comment I heard from an edtech “leader” once and he was running down the concept of a Twitter workshop. “Who needs a workshop on Twitter?” I suppose that there may be some merit to the concept if all that a workshop did was cover signing up, sending a Twitter message, replying, favouriting, and sending a direct message.
Is that all there is to it?
Absolutely not. Hopefully, by the time you get to this line in my blog you’ll have opened the link above in a new tab and read it. Effective Social Media use does involve using the tools for more than sending a simple message or reading a couple of others.
Under the hood of the tool that you’re using, there are many features that will empower your presence. Even something as simple as scheduling a message or a post to your blog or a picture to Facebook at the time of your choosing lets you take control. Another simple technique of sharing an article the moment you read it helps feed the community of learners of which you’re a part.
One feature of Hootsuite that I use all the time is access to my Twitter Lists. My Ontario Educators and Ontario Educators 2 lists are invaluable for keeping focus on Ontario things. (And it makes #FollowFridays easier too!) I also realized that I have a particular sleeping pattern. Basically, I sleep at night. There’s a whole other group of people who are busy tweeting and sharing while I’m asleep. My way of coping is to create a special list for them – Over There – so that I can catch up when I get up. Any list that you create would have to be done to meet your needs, but why not do it and increase the value of being connected?
The power of sharing cannot be underestimated – the more you share, the more people share back. Consequently, you and your community of learners have the potential of being just that much more informed and, ultimately, smarter.
And isn’t that what we’re all here for?
If you care to share, what tools do you use to manage your social media presence?
- Eight apps to help manage and understand your social media profiles (digitaltrends.com)
- What Social Media Managers Need To Know About Facebook In 2014 (forbes.com)
- 5 Tips For Creating A Better Social Posting Strategy (benchmarkemail.com)
- 8 Work-Smart Tips to Get You Through the Holiday Season (benchmarkemail.com)
- Social Media Research Tools (triciagardiner.wordpress.com)
- Your Social Team is the Face of Your Business – Keep Them Motivated (business2community.com)
- Top 5 Social Media Moments of 2013 (business2community.com)