Business to Education

I have a favourite line in a Murray McLauchlin album – “We’re all in sales”.  I guess that it’s not always immediately obvious.

But nowhere in education is it more obvious than in blogging.  From the youngest blogger to the most experienced, we’re all selling something.  Usually, it’s ideas and there’s certainly nothing wrong with that.  In fact, the more that we realize it, the more forceful our posts should be.

I had bookmarked this infographic quite a while ago but reference to it came across in a reading this morning.   Infographic: Your Blog Post Promotion Checklist

The checklist is written from a business blogging perspective but with a little change in the wording, could apply equally as well in education.  The original blog post appears here.  Thanks to DIVVYHQ for the post  Micaela Clarke for the original infographic.

I would suggest the following changes to make it work for education.

  1. Proofread your writing.  Is it powerful enough and are there tags and words that would allow people doing a Google search to find your blog post?
  2. Post a link to your blog on your class’ Facebook page and on the class Twitter account.
  3. Shorten your link using bit.ly or tinyurl so that it’s easy to type.
  4. Create a short summary of your post for easy reading and to encourage people to read the entire post.
  5. Make sure you have a great title to your post and display it on your class wiki with a link to your blog post so that people can easily find it.
  6. Do you have a Diigo or Delicious account to bookmark class things?  If so, post a link and short summary with tags so that you and others can easily find it later.
  7. Make comments on your classmate’s blogs or other blogs.  Usually, you’ll have to provide an email address and a link back to your blog.  Great advertising.
  8. Share on Twitter! Does your class collaborate with another one?  Get them to read your blog post.
  9. At the bottom of your email, put a link to your blog post so that everyone who gets an email from you can find it.  You can usually have this done automatically.
  10. Do you know another school in your town or city?  Let them know about your great post.
  11. Does your teacher send a newsletter home to your parents?  Make sure that the address to your blog is included in the newsletter.
  12. Get your teacher to share your blog with her/his Twitter account.  Make sure they include #comments4kids so that even more people can find you.

Any additional suggestions?

Having students create their own infographic with tips would make for great artwork around the classroom and to reinforce the concepts.

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