links for 2010-02-08

Digital Story Telling

The big game has come and gone.  The game was pretty exciting and there was a deja vu moment for Vikings fans when we saw an interception by the Saints to put the brakes on an Indianapolis drive.  It’s a definite that a single play doesn’t make or break an entire game but an interception sure lets the air out of a rally.

For many, the big thing was watching the commercials.  As I indicated yesterday, for many Canadians, watching the US commercials is not an option as CTV has its own broadcast rights for the game.  But, living this close to the US border opens options for us, including watching television on the local affiliates and CBS broadcasts on Channel 62-1 so that’s where I viewed the game.  After all, I want to be part of the conversation at work today.

As well, I indicated that there would be a number of hashtags that I would be following on Twitter.  i was following #Colts, #Saints, and of course, #SuperBowl.  During the game, I also noticed a couple more that kept popping up – #sb44 and #BrandBowl.  It was #BrandBowl where the comments about the commercials were posted.  Interestingly, there was a lot posted about the Google Advertisement with people wondering pre-game and during the first half if they had missed it!

The commercials were very interesting, to be sure.  I enjoyed watching the making of the body bridge.  You can see all of the commercials here, if you are interested.  What’s interesting about the commercials is the quality and obviously money spent on the production.  My favourite was the Budweiser commercial with the pony bonding with the calf in youth and reuniting as grown-ups.

But, then there was the Google advertisement.  It was simple and demonstrated what Google does best – search.  If you had another case of deja vu, the presentation was much like “The Maching is Us/ing Us”.

Web 2.0 … The Machine is Us/ing Us – WeschWeb2v2

Great stuff. I can watch this video over and over again.  What it does is tell a great story.  Ditto for the Google Commercial.

NFL Superbowl XLIV – Google: Parisian Love (NFL Commercial)

Then, the teacher in me kicks in.  This is easily replicable in the classroom.  After all, it’s just digital story telling!  How?

  1. Write the story/script.  This is always the most difficult part.  But, the Google Commercial “Parisian Love” and “The Maching is Us/ing Us” are excellent exemplars.
  2. Head to Google and do some dry runs on the types of searches that will do what you need.  It will be a combination of the content in the drop down boxes and search results.  Since anything can (and usually) appears, you might want to ensure that Google’s Safe Search option is set to on.
  3. Keep track of the search terms for later use.
  4. Ready to go?  You’ll need a screen capture utility to capture the moment.  A great utility is the Jing Project‘s capture utility.  If you school computers are locked down so that you can’t install software, there are some web based solutions that do a nice job.  Check out Screencast-o-matic.
  5. Capture little parts of your movie.  You don’t and shouldn’t attempt to put this all together in one sitting.  Use your tools to capture the video clips for your movie.
  6. Need some inspiration?  Check out this free resource from Silvia Rosenthal Tolisano about digital story telling.
  7. Put your video clips together.  You have lots of options here.  Ontario educators have access to the Ministry of Education’s licensed Adobe Premiere Elements.  But, you could use Windows Movie Maker or iMovie just as easily.  Aviary.com is a web based alternative if you have to go that way.
  8. You’ll need some music.  Head over to any of the many free music download sites for some copyright friendly background music.  Here‘s a place to start.  You may wish to bring the music into Audacity to edit it for effect.
  9. Export your movie and you’re good to go.

What a great concept for digital story telling!  The results can be as professional as students and your chosen tools will take you.

Oh, and it helps if you can type quickly!

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links for 2010-02-07

Super Bowl Sunday

As I write this entry, there are about 12 hours to go until kickoff.  It’s a huge media day if you’re into media and understanding all that’s going into things.  In fact, in so many ways, it seems like the game itself is secondary to everything else.  Most definitely, the game lost much of its appeal for me when the Minnesota Vikings were eliminated but I’ll still be glued to watching the game.  This old offensive coordinator is looking for a really close, high scoring game.  I’m not a fan of either team but have a real appreciation for Payton Manning’s ability to read a defense and run an offense.

But, back to the media.  The SuperBowl is a huge media day and companies spend the biggest of bucks to buy advertising time on the show.  Or, not.  There are reports of advertising that was rejected by CBS and the huge soft drink company Pepsi is spending its money on Internet advertising instead of television.  That’s hugely interesting to me and provides an interesting alternate focus to advertising and coverage of the game.  But, as we become more connected, internet presence and social media is so important.  With digital media, the content lives on long after the game has ended.  Let’s just hope that, unlike the Grey Cup, and the NFL Championship game, that decisions made by officials don’t make a significant impact on the outcome.

From a Canadian perspective, the advertising angle is interesting.  Because of regulation, we will not see the US broadcast of the game.  In this case, CTV owns the television rights and so all CTV channels will carry the same feed and the CBS channels on cable or satellite will also have the Canadian feed.  This includes CTV’s way of funding which is by selling advertising to Canadian sources.  How many times did we see the Canadian Budweiser commercial last week during the championship finals?

Internet and social media combine to really enhance the football experience.  We’ve already established that having a back channel and chipping in or following the conversations really draws you into the game more than any other thing.  In my Seesmic Desktop Twitter browser, I’ve already got searches open looking for “SuperBowl”, “Colts”, and “Saints”.  I’ll be yet another armchair quarterback live during the game.

There are those who really want to watch the US SuperBowl advertising.  On Monday, it may well be great fodder for lessons on Media Literacy.  If that’s you, YouTube has you covered with a separate channel devoted to the advertising.  Check it out at:  http://www.youtube.com/adblitz

This advertising phenomenon has been around for years.  Do you want to check out the last twelve years of SuperBowl advertising?  If so, http://www.superbowl-ads.com/ may just be the ticket for you.  In the current days of Tivo, it’s a major coup for advertisers to create advertisements that are more interesting to some than the game itself.  And, of course, what would such a collection be without the Apple 1984 commercial.

So, if you need to contact me tonight, you know how to do it.  Tag a tweet with #SuperBowl and I’ll see you!

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links for 2010-02-06

Statistics Prove…

It’s a Saturday morning and I’m sitting down to do some of the maintenance that I do to this blog.  It’s not that WordPress requires a lot of work, but more and more blogs are getting hammered by spam.  As I’ve mentioned before, WordPress uses Akismet to catch the stuff so that you don’t have to read the silliness that comes through or possibly get phished onto another website.

So, I’m clearing out the junk but the WordPress Dashboard provides all kinds of other information.  Things like “How did people find your blog”, etc. are kind of interesting and “What search terms did people use” as they were searching and ended up on your blog.  Every now and again, I give these a skim just out of morbid curiosity.  I have no delusions that I’m going to change the world with my blog.  I do it as a hobby and it’s my take on the 365 day projects.  I try to post something daily and it’s an avenue for me to record my thoughts and I appreciate the feedback that I get from those who take the time to comment.

On the statistics screen, WordPress displays a graph of the traffic that made its way to your website on the various days.  I typically have about 150 visitors a day to the blog which is kind of cool.  But, this past week, there were a couple of spikes.

image

So, I took a look back and the two days had the following posts.

So, I guess the conclusion should be, and the statistics show, that “People Like Wordles”?  The first one was taken from my February Newsletter as I wanted to have a blog copy of it and the other was just messing around with a Wordle and Adobe Photoshop Elements.  Who knew?  Thanks to those who retweeted and visited the post.

links for 2010-02-05

An Embossed Wordle

Last night, I was just messing around with Adobe Photoshop Elements and Wordle and came up with another what I would call cool effect.  Wordle, we know, creates spectacular visualizations of words based upon frequency within some text.  Working on a notion, I found a way to create an embossed effect to a wordle.  I’m really proud of it and so would like to share what I did with you.

I needed so text so I just went to my blog from yesterday and highlighted some text.  Then, it was off to Wordle.net to create one.  I used the Grilled Cheese font, horizontal layout, and then chose a brilliant colour combination.  Wordle calls this one yramirP.  (Figure it out)

Wordle3

A great Wordle in itself!

I captured the Wordle image and brought it into Adobe Photoshop Elements.

Next, select the entire Wordle, copy it, create a new document (Elements makes it the exact size), and paste the image.  I’ve now got two of them!

In the second one, from the Enhance Menu, select Adjust Color and then Remove Color.  (CTRL+SHIFT+U)  I then choose the background magic eraser tool and click in the black background area.  Elements chooses the black area in the background and deletes it.

Wordle4

Yeah, there remains some black in the open areas but that really isn’t going to matter.  Because we’ve removed the black background, it’s now transparent.  Select the entire image and then copy it.

Head on over to the first image and paste it.

Make sure that the second image is on top of the first.  You may have to drag the layer upwards in the layers window.

Wordle2

And you’ve got it!  How’s this for an image to impress?

Wordle1

The result is a nice Wordle, really nice Wordle, with a very nice embossed effect.  You can then flatten the image by exporting it to a JPG or other image for use in your webpage or wiki.  The brilliant colours in that theme display very nicely giving the effect.

And, if you’ve had students do this, they’ve learned about Wordle, copying. pasting, combining two images, one image enhancement effect, layers, file types, backgrounds, and more.  Hopefully, they’ll now be inspired to work with the effects to see what other interesting things they can create.

Thanks, http://www.wordle.net

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links for 2010-02-04

How People are Posting

If I asked you the question “How are people posting to Twitter?”, I would expect to get answers like “through Tweetdeck” or ” by going to the Website”.  If I would press the issue and ask you to name all the ways possible, how long would your list be?  10? 15?

Last night, I went to download the latest copy of the Spaz Twitter browser and to see what was going on at their support site.  Spaz was one of my very first Twitter browsers and I’ve always had a liking to it.  It has a pleasant “new messages” tone and  the most beautiful display of any that I’ve used.  It’s also open source which I’ve found impressive.

As I was poking around the website, I came across this page.  As you probably have noticed, every message that comes from Twitter contains the name of the application that posted it.  You’ll see messages like “7 minutes ago from twitterfeed” or “1 minute ago from popurls”.  On this page, statistics for how people are posting to Twitter are available.  It’s interesting reading.  You can check the last hour, last day, last week, … all the way to all time.

You’ve probably got a suspicion that your 10 or 15 guess from above may be a little short.  Hah!

Not even close!

It’s a fascinating list to waste away a great deal of time looking to see what’s popular and what’s not.

I think after a while, and with your group of friends, you might think that what you’re doing is the same as everyone else.  Not surprisingly, going to the web and using the actual website is the number one way of posting messages, but look at all of the other options.  Some are clients; some are websites; some are robots.

It’s so interesting to peruse.  It’s a indication of the popularity of the service and also serves as a testament to the legions of programmers that continue to do great things.

You may find your next client in that list.

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