Who’s Going to Do it?

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Just when you think you’ve seen it all

Just flipping through the television directory and I have two new channels.  Normally, this would excite me.  Not today.

I now have two additional channels so that I can watch the Super Bowl with US commercials.

Wha?

It just serves as a reminder that Super Bowl isn’t about the football – it’s about big business.  Advertising is something like $2.4 or $2.5M for a 30 second spot.  To protect us, the CRTC allows the Canadian broadcast to replace US advertising with Canadian ones.  I doubt that Pizza Pizza would choose to afford the above rates.

So, Frank and Gordon have now provided an alternative.  It’s a shame because they are two of the best spokes people that I’ve enjoyed for a while!  If their commercials are broadcast on CTV, a whole slew of people looking for the next great Apple commercial will miss them.

This year, in particular, it’s probably less of an issue than ever.  You’ve got to believe that the best commercials will be on YouTube 30 seconds after they’re originally broadcast anyway.

I still think that the most ingenious way to advertise is to have your efforts censored and then make them available as a YouTube product instead.  It’s got to be at least $2.4M cheaper.

http://money.cnn.com/2005/02/02/news/fortune500/superbowl_ads/index.htm

Amidst all the hub bub of the Patriots* spying on the competition, maybe they’ll do a commercial for camcorders?